About Open D
A focussed critique of appropriate marketing in an era of the burgeoning potential of social media and Internet realities.
Shakespeare: "Julius Caesar" Act IV
'There is a tide in the affairs of men
which, taken at the flood leads on to fortune.
...On such a full sea we are now afloat...'
Introduction
Traditional marketing tools, notions, assumptions and concepts are experiencing significant challenges as newer, faster more focused delivery capacities have entered the fray,...
