Exploring Neo-Marketing in the New Era of On-line Communications

Exploring new marketing options for an era that features the burgeoning potential of social media and Internet realities. Albert Einstein: “A person who never made a mistake never tried anything new”. Introduction In the “good old days”, much of marketing consisted of the Small Business boss saying “Just design and print 500,000 one page flyers, along with colourful brochures and some...

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The Benefits to Slowing Down the Internet

“It's Sort of Like Drinking From a Fire Hose”.  Too much information, too many locations, too fast to manage. Many business owners, managers and other organization leaders have expressed their frustration with the transitory nature of the internet.  They have tremendous new ways of communicating with their audience of contacts and customers, but the resulting communication becomes scattered...

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CASL is Launched and Only a Small Number of Businesses are Prepared

The Canadian Anti-Spam Legislation has many small business wondering what to do next. According to the Globe and Mail only 21% of Canadian businesses surveyed claimed they were CASL prepared. Those preparations largely amount to new ways to encourage contacts sign up for the businesses mailing list in a CASL compliant manner. The results however are less than encouraging. Many businesses have reported...

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SaaS (Software as a Service): Keeping Contacts Safely on the Cloud

Your business has taken the time to capture hundreds if not thousands of contacts, and the storage spot for all this valuable data is in Excel or Outlook. All is going fine until the inevitable system crash happens and you're in a desperate position trying recover lost data. Surprisingly this is not so unusual as many small businesses make the mistake of overlooking on-line communication as part of an ongoing backup solution. We've seen this with many of the businesses we've worked...

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Neo-Marketing: How New media and Consumer Habits have Changed the Game

A focussed critique of appropriate marketing in an era of the burgeoning potential of social media and Internet realities. Shakespeare:  "Julius Caesar" Act IV 'There is a tide in the affairs of men which, taken at the flood leads on to fortune. ...On such a full sea we are now afloat...' Introduction Traditional marketing tools, notions, assumptions and concepts are experiencing significant challenges as newer, faster more focused delivery capacities have entered the fray,...

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Canada Anti Spam Legislation is Changing the Game for Business

The business world is about to be changed. For some it's for the better and for some it's a serious concern. The ones that recognise this is for the better are those in business that realize that times are changing and the world of junk mail and spam have come to an end, and now is the time to modernize the way we should be engaging our business communities. Passed by the Canadian Federal Government...

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